Would you like to pursue a strategy to localize the ramen craze in Japan?(Majortoto-01.com)
Would you like to pursue a strategy to localize the ramen craze in Japan?(Majortoto-01.com)
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Ramen is love!! Because it's Korean, ramen from other countries didn't suit you
Korean ramen is really delicious. ^^ You can eat simply and do you want to eat ramen??
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In Japan, the Korean ramen boom is centered around social network services (SNS).
According to the Kotra Tokyo Trade Center on the 2nd, Korean ramen has been sold mainly in large-scale marts located in Korea Town, but recently it can be easily purchased in general chain marts such as AEON.
Since last year, AEON has been actively selling Korean products, such as holding a Korean fair every January, and recently, more and more shops are selling Korean products.
When thinking of Korean ramen that was sold in Japan only two or three years ago, if only Nongshim Shin Ramyun was named, various products have recently been sold to Japanese consumers.
The Kotra Tokyo Trade Center chose a YouTuber that delivers Korean ramen through YouTube on the reason why Korean ramen has become more popular.
The contents of the food made by them are introduced to the general public, and curiosity about Korean ramen, especially among young people, has increased. As demand increases, various products are being sold naturally.
On the YouTube channel called'If you're hungry, MONSTER!', which has 809,000 subscribers, it also uploaded a video that introduces'Zapaguri', which is famous in movie parasites.
Hits are explosive. If it was a niche in the arms, the number of views of the video was 410,000, and the number of views of the japaguri video was more than 380,000.
In an interview with the Kotra Tokyo Trade Center, Rosian Sato posted a video on the reason why he took a Korean ramen restaurant. "The spicy likes and responds to the viewers who watched the video. There is this."
It is expected that young people's interest in Korean ramen will further increase Japan's instant ramen imports.
Last year, the total import size of Japanese instant ramen items was 5.12 billion yen, of which Korea accounted for 3,560 million yen, accounting for about 70% of the total.
This year, Corona 19 predicted that Korea's ramen fever would be even greater and Japan's imports of Korean ramen could be even more explosive.
Actually, instant ramen imports in Japan are increasing at 308 million yen in January, 330 million yen in February, 531 million yen in March, and 634 million yen in April. to be.
It is also argued that efforts to localize the product must be accompanied to continue the heat.
"The spontaneous popularity through SNS, despite the absence of special promotions from Korean ramen makers, is literally the result of Japanese consumers themselves," said Won Min-hye, Kotra Japan's Tokyo Trade Center. Stressed.
He also advised, "The first thing to prepare for complete localization is a Japanese package." It is also a good strategy to sell Korean packages as they are aware of the Korean Wave, but Japanese packages are very important in Japan."
"Japanese consumers are highly aware of the safety of food, so many consumers carefully read the product description," he said. "If it is a native language package, it has 메이저사이트/안전놀이터만 추천하는 메이저토토(majortoto-01.com)한번 방문하셔서 안전한 곳에서 즐기세요 ^^
the advantage of gaining trust in the product because it can clearly know the details of the product. "It's easy to access the product."
In addition, "The Korean Wave boom is so great that it is called the third Korean wave boom in Japan." "It is necessary."
